Single Story

Once you have published your story LiSA is gathering analytics data which you can check and understand how well your stories are performing.

STEP 1: LOCATE YOUR STORY

Navigate to Stories in the main menu and search for the story you'd like to view analytics data. Click on the three dots and select "view details"

STEP 2: VIEW DATA

You are presented immediately with analytics data. Below you will find information on each metric

METRICS

Viewership

Impressions: number of impressions (Impressions are when the Story gets rendered on screen)

Views: number of views (when 3 seconds progress per story has elapsed)

Navigation

Forward taps: number of times viewers tapped to the next stories

Back taps: number of times viewers tapped back to see the previous story

Next Story swipes: number of times viewers swiped to the next story

Exit Story taps: number of times viewers exited stories

Navigation: the sum of Back, Forward, Next Story, and Exited metrics within Stories

Commerce

Product carousel taps: number of times viewers have clicked on the Product carousel button

Product card impressions: number of times cards have been rendered in the Carousel

Product card taps: number of times viewers have tapped/clicked on the Product cards inside the Carousel

Product page views: number of times viewers have viewed a PDP opened from Product card: ⚠️ this only works with PiP and Modal mode;

Please allow up to 5min for the data to refresh.

Video Stories should be at least 3 seconds long to avoid issues with bounce rate. Image stories are considered 15 sec content.

Views metric has a 3 sec bounce rate which means views of any content which does not exceed 3 sec will not show in the aggregated story analytics data.